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April 2005
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Cellulite Treatments

There are thousands of products all claiming to be the answer to the age old beauty problem cellulite.

But the big question is do any of them work or have any been proven to actually work?

The variety of treatments including creams, jeans, tights weird and wonderful massage gadgets the list is huge but are the claims true or are they no more viable than the key to eternal youth.Each one carries the claim to solve a problem which blights most women.

There have been whole rainforests destroyed to write about the subject of the so called fatty deposits but more importantly their have been fortunes earned for the UK's £6bn cosmetic industry through these self-proclaimed remedies.

But, ouch the industry received a setback recently when the ASA labelled an advert for a cream by Estee Lauder, which costing £28 for a 200ml tube, as misleading. The ASA agreed that the advert implied Estee Lauder's Body Performance Anti Cellulite Visible Contouring Serum worked directly on the cellulite, something that would be an impossibility.

In its defence Estee Lauder said its consumers realised this was a cosmetic treatment which alleviated the appearance of the cellulite by toning and moisturising. And it said 83% of women tested said it worked.

But what is Cellulite, it is a permanent change in the fat stored under the skin and unfortunately it is inevitable for the majority of women. It is as a result of the fat cells enlarging with age, and they push through the connecting fibres, which stay the same size, giving the appearance somewhat akin to a balloon being blown up through a string vest. The dimples on the outer skin are the fat cells emerging through.

Cellulite affects a cross section of all shapes and sizes, as everyone has fat cells. Men can develop cellulite but it's not as visible because their make-up as a male has a different body fat another factor is it is hereditary a genetic inevitability about the process but some medical experts say diet, smoking and a couch potato lifestyle add to the problem.

But no quick fix will be found in a bottle, says Dr Susan Mayou, a consultant dermatologist. "I don't see how a cream can remove the dimples, unless it's Polyfilla.

Cellulite is a genetic predisposition not helped by being overweight but there is no way of improvement, other than rupturing the fibrous bands or removing the fat, says a dermatologist to the BBC.

She goes on to say that although tights can improve the shape of a woman's upper thighs they don't do anything to the cellulite, and massage is supposed to break down the fibrous bands, but again there is no hard evidence to support this claim

Other top professionals agree with these sentiments cellulite is closely linked to female sex hormones, and during puberty and pregnancy it can worsen.

The only proven method is to actually remove the fat cells using liposuction, which sucks out the fat cells, though it is a drastic step to take.

The Cosmetic, Toiletry and Perfumery Association, say products that tone the skin can improve the look of cellulite, and are effective, though they do have a vested interest as they are part of the industry. Their main defence of the products is that the industry is regulated and that claims have to be substantiated, and that the general public will not purchase a product that they do not have faith in.

But we all when we look at our orange peel thighs want to believe the claims on the bottle that this one really does work and after all it is made by a reputable company... are we fooling ourselves?

Femalefirst was unable to get a response as no one was avaolable for comment

http://www.femalefirst.co.uk/health/2762004.htm